Best Digital Marketing tools you should consider in 2021

Digital marketing has become very important for all types of marketers even for those who are dedicated to the traditional marketing sector. This is a fact that digital marketing provides equal opportunities for different types of businesses of different sizes to grow together. Digital marketing is budget-friendly when it comes to traditional marketing. This kind of marketing helps you to generate more leads compared to the traditional way of marketing and it is very easy to track your customer's behavior in digital marketing. But it is impossible in traditional marketing. It is also known for generating the required revenue. The biggest benefit is, you can have a targeted audience for a particular business. It is very easy to get engaged with your customers. A digital marketing company has the capacity to drive your business to success if used properly, with the right digital marketing tools.

Here are the best digital marketing tools you should know in 2020 to maintain your business successfully.

1) Canva

Visual marketing is a very important aspect with the audience retaining 80% of what they see and only 20% of what they read. It has become very much important for businesses to integrate visual marketing into their business strategies. Canva allows you to make beautiful designs very easily. It helps us to build photos from scratch. It also has an option to customize our photos according to the required social media networks with easy drag and drop technology. The most important thing is Canva is a free tool. However, you need a premium subscription to access some of its beautiful features.

2) Agora Pulse

With agora pulse, you will be able to handle all your social media accounts like Facebook, Twitter, Instagram, Linked In, etc. It allows you to schedule posts and track and measure your social media activities and helps you to get engaged with your followers and friends. It is very important to maintain your social network like a pro, to make your business survive, in this competitive world. SO, Agora's Pulse might make your work easier.

3) Google keyword planner

It is a free keyword research tool that helps you to find a vast range of keywords and keyword ideas to see how they perform. This particular research can be used for search engine optimization for websites and for your Google AdWords campaign if you want to run google ads for your business.

4) Traackr

Traackr is an influencer marketing platform that allows you to find influencers and perform analysis of their social media profiles, and what are their interests. Influencer marketing has become a very important strategy that is being used by most business owners to create brand awareness and promote their business. Influencer marketing is also used for creating sales. Traackr helps you maintain a relationship with the influencers and discovering

 Influencers related to your brand. It is easy to track your ROI.

 5) Google Analytics

Google Analytics is one of the most used and popular analytic tools that is used by digital marketing agencies in the world. It is used to track the progress of the business. It is the most important tool that every digital marketer should know about.